by domodan | Feb 14, 2023 | Brand Design: Rebrand
It’s not rocket science. But close. This is the eighth and final post in our Rebranding blog series. A brand and packaging refresh is a subtle and nuanced design discipline honed over years of experience. Go too far and you alienate current consumers, don’t go...
by domodan | Dec 6, 2022 | Brand Design: Rebrand
Sustainability is the key driver for packaging redesign. This is the seventh post in our Rebranding blog series. The data cannot be ignored any longer, the consumer demand for sustainable packaging is here and growing. According to Trivium Packaging, 68% of consumers...
by domodan | Oct 26, 2022 | Women
How to make a living in an industry you love…and be true to yourself. Today, my company, domo design is celebrating 25 years in business as a woman-owned creative firm. Recently I read only 1 in every 1,000 creative agencies in the US was founded and is led by a...
by domodan | Aug 22, 2022 | Brand Design: Rebrand
Delight contemporary consumers. This is the sixth post in our Rebranding blog series. Your core brand is strong and well-established, with lots of equity. Upstart competitors and PVL are nipping away at the edges and an emerging new target audience has appeared that...
by domodan | Jul 26, 2022 | Brand Design: Rebrand
Expert advice on future proofing your brand This is the fifth post in our Rebranding blog series. A category leader is facing stiff competition from new upstart and PVL brands and needs to protect and expand their brand. What to do? Evolve a trusted brand into...
