Our Perspective on Rebranding

It's not rocket science. But close. This is the eighth and final post in our Rebranding blog series. A brand and packaging refresh is a...

Sustainability is the key driver for packaging redesign. This is the seventh post in our Rebranding blog series. The data cannot be...

Delight contemporary consumers. This is the sixth post in our Rebranding blog series. Your core brand is strong and well-established, with...

Expert advice on future proofing your brand This is the fifth post in our Rebranding blog series. A category leader is facing stiff...

Anatomy of a packaging refresh This is the fourth post in our Rebranding blog series. An older brand is losing loyal customers, the...

A Rebranding Evolution or Revolution? This is the third post in our Rebranding blog series. We’ve heard the challenge many times before –...

Where Should Your Rebrand Begin? With an Archeological Dig. This is the second post in our Rebranding blog series. We've heard the...

What is Rebranding vs. a Packaging Refresh? This is the first post in our Rebranding blog series. We’ve heard the challenge many times– an...