our work
From Branding, Innovation, Packaging, Sustainability, and Expression – we’re a nimble team of creative industry experts who use design as a powerful tool to grow brands.
Branding
Brand refresh
Airstream Club International
While ACI has an amazing following of dedicated ”streamers”, there were still many Airstream owners that we needed to attract.
Brand refresh
Ajax®
To appeal to thrifty millennial families, this hardworking blue-collar brand needed to soften its image and reveal its inner truth – as an approachable and sensible American brand.
Brand refresh
fab®
Iconic laundry brand Fab wanted to appeal to a new target audience – smart and savvy millennial shoppers.
Packaging design system
Freshlook®
A brand mark evolution and package refresh to establish Freshlook lenses as an essential, empowering part of a daily beauty regimen.
Brand launch
g2 Coffee
From naming to development of the visual identity, and packaging, we were tasked with developing an inviting, sustainable brand experience.
Brand launch
Galena
Cannabis is big business and growing, particularly among Gen Z women. Understanding her desire for a serene lifestyle, balancing soothing elements with creativity and uniqueness inspired our creative strategy.
Brand launch
The Natural Nipple
Incubating a new product for moms. The Natural Nipple was developed by nurses to solve the problem of transitioning a baby from breast to bottle.
Brand refresh
Playtex® Gloves
For the #1 trusted brand of gloves refreshing the product packaging, energized their portfolio and revitalized sales.
Brand launch
Purina® Pet Gear
After defining pet nutrition for decades, Purina decided to expand its brand portfolio into pet accessories.
Brand refresh
Systane®
Global dry-eye leader brand, Systane Eye Drops, brought team domo in to reposition the brand and improve the shopping experience with updated packaging.
Brand refresh
Wet Ones®
For the #1 trusted brand of hand wipes, refreshing the product packaging was as uplifting as the product itself.
Innovation
Innovation
In a world of constant change, the organizations and brands that thrive are those that invest in innovation.
Line extension
Lollaland
Working with Lollaland, team domo was tasked with creating a new line of characters that would complement and expand their portfolio.
Brand launch
Purina® Pet Gear
After defining pet nutrition for decades, Purina decided to expand its brand portfolio into pet accessories.
Packaging
Brand refresh
Ajax®
To appeal to thrifty millennial families, this hardworking blue-collar brand needed to soften its image and reveal its inner truth – as an approachable and sensible American brand.
Brand refresh
fab®
Iconic laundry brand Fab wanted to appeal to a new target audience – smart and savvy millennial shoppers.
Packaging design system
Freshlook®
A brand mark evolution and package refresh to establish Freshlook lenses as an essential, empowering part of a daily beauty regimen.
Brand launch
g2 Coffee
From naming to development of the visual identity, and packaging, we were tasked with developing an inviting, sustainable brand experience.
Brand launch
The Natural Nipple
Incubating a new product for moms. The Natural Nipple was developed by nurses to solve the problem of transitioning a baby from breast to bottle.
Brand refresh
Playtex® Gloves
For the #1 trusted brand of gloves refreshing the product packaging, energized their portfolio and revitalized sales.
Brand launch
Purina® Pet Gear
After defining pet nutrition for decades, Purina decided to expand its brand portfolio into pet accessories.
Packaging design system
Skintimate®
Building upon the established equity of Skintimate, the brand needed a fresh visual presence to break through at shelf
Brand refresh
Systane®
Global dry-eye leader brand, Systane Eye Drops, brought team domo in to reposition the brand and improve the shopping experience with updated packaging.
Brand refresh
Wet Ones®
For the #1 trusted brand of hand wipes, refreshing the product packaging was as uplifting as the product itself.
Line extrension
Wet Ones®
Packaging needed to connote beauty and a scent driven experience that women immediately associate with many body sprays and perfumes.
Adaptive design
Brand refresh
Playtex® Gloves
For the #1 trusted brand of gloves refreshing the product packaging, energized their portfolio and revitalized sales.
Packaging design system
Skintimate®
Building upon the established equity of Skintimate, the brand needed a fresh visual presence to break through at shelf
Brand refresh
Wet Ones®
For the #1 trusted brand of hand wipes, refreshing the product packaging was as uplifting as the product itself.
Expression
Video marketing
Airstream Club International
Owning an Airstream provides a unique opportunity to join a group of adventurers who celebrate life on the road. We highlighted the benefits of membership in a quirky video style that truly reflects the Club experience!
Brand expansion
Airstream Club International
Part of the recent band refresh we did for ACI now includes a vibrant new website landing page design and animation that exudes the energy and core brand essence of fun and adventure.
Brand expansion – club channel
Banana Boat®
Tasked with developing club channel packaging creative, displays and print advertising that brought to life the new Banana Boat brand.
Line extension
Schick® Hydro Silk Perfect Finish™
We established a visual style and brand personality that was conveyed in how-to-use videos, iconography, beauty and in-use photography.
Digital content
Schick® Xtreme3
From its evocative narrative to the audacious brand personality, we pushed boundaries to make a genuine impact.
Licensing
The Art of Licensing
Trademark licensing has emerged as a major brand communications strategy across many categories of business…and it’s growing.
Licensed design
Playtex® Baby
Playtex called on domo domo, requesting a playful exploration of how to apply the popular Paw Patrol™ and Peppa Pig™ characters to a line of sippy cups and dinnerware for toddlers.